BRAND
You’ve come to the right place
If you are in need of temporary and highly effective marketing support to deliver tactics, projects and/or strategic planning, I can help.
The Quiet Collaborator is a multi-service marketing consultancy, experienced in a diverse range of industries and specialising in FMCG and Healthcare.
Below you will find a list of services for brands (client side) to give you a flavour of how we can work together. The approach is flexible but one thing is consistent: wherever you are in the world, consider me part of your marketing team.
A creative, perfectionist with an uncanny ability to connect with brands beyond big data. Riana inspired many of the great early initiatives across the Hendrick’s and Sailor Jerry brands and nurtured both (among others) into the UKs no.1 super premium gin and the UKs number 2 spiced rum. Having managed Riana for 2 years she brought a disruptive mindset to every challenge she was presented, she is a world class brand builder who commits herself well beyond 'the day job' and was an extremely valued asset in the UK marketing team. If you are looking for someone to bring creative flair and challenge the conventional then Riana is your woman.
Oliver Dickson
Marketing Director - William Grant & Sons Australia
Brand
services
Tailored for you
You will have an experienced professional to whom you can delegate strategic, tactical and creative marketing needs.
Available as freelance consultant or FTC.
Whether you have a current brand team, are short staffed or temporarily need to increase your resource, the support and services I provide can be entirely tailored around your needs.
For now - here’s a flavour ...
Strategy
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Develop 1-3-5 year brand strategy.
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Internal Stakeholder Management and Communications for optimum insight and uptake.
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White papers
’Everything Should Be Made as Simple as Possible, But Not Simpler’ (Good old Einstein)
Consumer Comms
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Briefing, delivery, LIVE optimisation and evaluation of paid & earned comms and activations.
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Digital Strategy
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E-commerce
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Media planning: including OOH, Cinema, TV, Digital, Experiential
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PR
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Partnership marketing
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Influencer strategy
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Experiential (a personal favourite)
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Brand Ambassador programmes.
The approach: integrated
Innovation
New brand: from creation to market
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Gauge the opportunity with insight and intuition
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Develop the brand, positioning and strategy
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Lead product development
Range innovation and gifting.
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Identify opportunities for line extensions within brands such as flavour, gifting, different size formats for occasions and price points.
In both cases create:
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Launch and roll out guidelines for sales teams and customers to 1) understand the opportunity and 2) make the most of it via e-commerce and physical outlets, and 3) keep through the line brand experiences true to the brand strategy.
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A relevant consumer communications plan (see *communications)
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A customer activation ‘toolkit’ (see *activations)
The approach: intuition, creativity, commercial and consumer insight with a generous side of gumption.
Activations
Ideation and delivery of standout and long-lasting activation tools i.e. tools to help customers provide consumers with the best experience of your brand. It makes me smile to know that the ‘Hendrick’s tea set’ I created with my wonderful trade marketing manager back in 2007 is still going strong! As is the off trade teacup pack iteration of the serve and its consistent use in the brands experiential programme, all these years later.
Financial
My experience involves full P&L responsibility with marketing budgets up to £9m. Whether it is a tiny budget in need of a cut through idea and someone to champion it, or a big budget with insight, strategy and high stakeholder engagement - I enjoy the adventure and manage the budget, whatever it may be, with respect.
Gary Keogh
Marketing Director - William Grant & Sons EMEA
Ríana is protective but pragmatic, driven and determined but personable and empathetic, engaging commercial teams well without compromising her values.
ready to collaborate?
