Independent Business

You’re already halfway there ...

I work with clients and their in-house teams as a consultant, mentor and will also be on hand to make things happen and evaluate the results. When I leave, you will have a roadmap, processes and the confidence to market your business in the most effective way to achieve your goals.

The approach is flexible but one thing is consistent - consider me part of your team and soon, you won’t need me at all.

Much like trying to read this paragraph and not look at the elevating elephant, I understand how split focus can impact outcomes. (his name is Ed by the way, click on him and he stays still)

Taking up a small amount of your time, I can help you to: transcend daily tasks and distractions, have a clear view of where you want to go, and while considering your short term revenue needs, show you the most effective path to get there.

The Quiet Collaborator is a multi-service marketing consultancy, experienced in a diverse range of industries and levels of business ranging from start ups to high profile corporate businesses.

When you are working both IN and ON your business, it can be hard to prioritise marketing. You’re a skilled professional, an entrepreneur, a leader and now you’re supposed to be a marketing expert?

Firstly - kudos to you for recognising the importance of marketing your business right now. In a recession, the shortsighted will ignore or cut their marketing to their detriment.

Rí provides strategic marketing mentorship for our Dental Practice and has effortlessly integrated with our team. Already, we cannot imagine our practice without her valuable support, but we know she is empowering us to carry on this vital work within the team, who have grown immeasurably under her guidance. I highly recommend contacting Ríana. If you think you need her, you do, and when you have her, you will wonder how you managed without her. (and in my case cringe over pre-Rí iterations of your marketing)

Ciara Gallagher BDS MFGDP - Practice Owner

Mullan Gallagher Dental Care

One of the largest single site Dental Practices in Northern Ireland

Independent business

services

Tailored for you

You will have one experienced point of contact to whom you can delegate strategic, tactical and creative marketing needs.

And whether you have in-house marketing or not, the support and services I provide can be tailored entirely around your Individual business needs.

For now - here’s a flavour ...

Strategy

Develop a marketing strategy: a well thought out communications plan, that supports your business plan to achieve your goals.

’Everything Should Be Made as Simple as Possible, But Not Simpler’ (Good old Einstein)

Optmisation

When working with a business, I keep an eye on where we can improve & simplify:

- I provide mentorship for in-house marketing resource or the business owner. Time (& head space) is often a priority, therefore I make things as efficient and easy as possible to deliver - either with my help or independently.

- Evaluation - It’s vital to know what is working well and what needs to be changed when investing your hard earned marketing budget.

- Consumer experience - From online ordering to patient portals, website, social, mailchimp, phone and information gathering, I look to optimise the consumer experience in line with the strategy, across all touch-points and conversion opportunities identified in the strategy.

Branding & design

From brand positioning and identity, logo to printed collateral, POS and website - I can design and produce your brand needs to deliver a consistent look and personality across all your communications.

Content

Creativity will always intertwine with strategy when I create content, ensuring it is relevant, differentiated and effective.

Content examples could include video editing, imagery and copy for the likes of business newsletters, social platforms, websites, blog posts, internal communications ...

Experience

I may have 17+ years marketing experience, but I LOVE learning new things. This year, my dental clients will benefit from my participation in the Extreme Business Regeneration Programme, developed and led by the renowned industry specialist, Coach Barrow.